Search engines are the most unique concept of the internet and the one who has a complete idea of the algorithm will really understand that these algorithms are subject to change all the time! Search engine optimization is an unending concept that will never go out of the craze and content marketing agencies are making the best use of these tools! However, even if you have the latest updates about algorithms, it is necessary to make sew you are using the right strategies to utilize SEO for your website ranking! Here are some guidance tips that will tell you how to write SEO-friendly articles and help you in SEO-friendly content writing!
AVOID KEYWORD STUFFING AND MAINTAIN A PROPER DENSITY OF KEYWORDS
It is a good idea to avoid keyword stuffing and only use keywords within minimum density. You can use minimum and sufficient keywords effectively if you form a proper structure of the content. This means you should avoid the use of keyword stuffing and include only the high-ranking and quality keywords within the content that resonate with the content. It is a good idea to read a blog after you are done writing it, as it will give a good idea if all your included keywords are in the flow.
META TITLE OPTIMIZATION IS A MUST!
A meta title is a basic title that you can see as a heading on SERP for a specific link. The meta title is one of the most important parameters that should include your keywords as Google algorithm can track it to make your website rank first. A fine and SEO-optimized meta title is one that contains 60 characters, otherwise, your too-long title might not show up in SERP.
A meta description is another essential thing that should never miss out on while creating SEO-friendly content, as it is a basic description of the page and information about the page that shows up just below the Meta title link in the SERP. An SEO-optimized meta description is always 150-160 characters expressing basic information on your page.
A LOGICAL AND STRUCTURED STRATEGY!
If you are working on SEO-friendly content writing, then it is necessary to create a proper structure of the content and its bullet points, as this practice increases the quality of content. Headers, prime keywords, and main topics are some of the few things that you would never want to forget. A nicely structured content piece is a good idea because this will give your readers a quality feel while reading content.
You can get a solid idea of the many aspects of SEO strategy and the keywords during your research. You must ensure that your blogs and articles are created with a structured flow and essential headers. Any good content marketing agencies will surely include H1 to H6 tags in your content, as these keywords are potent SEO optimizers and Google algorithms always look for these keywords to make your page rank in SERP.
ADD IMAGES AND GRAPHICS
You can add some images and photos between your content to give it a creative touch. Adding images and visuals will convey your content more creatively and it helps to create more depth in the content. Also, it is important to use the right kind of imagination in the content which will justify the meaning.
OPTIMIZING VISUALS
It is a great thing to optimize images and visuals whenever you are adding images. You can simply put your keywords into the alt text option if you want your images to be noticed by the Google search engine. If you add keywords related to the image in the alt text attributes, Google shows those images in the SERP when a search on this keyword is made.
RESEARCH IS IMPORTANT!
Research is the one thing that you should never forget while doing SEO-friendly content writing, as your content should fall in line with the facts even if it is SEO-friendly. The depth of your research should depend upon what your topic is and its conclusion. A finely structured conclusion with in-depth content will always give a powerful touch to SEO strategies! One thing you should especially make sure, that topic research and keyword research are two powerful weapons to create strong SEO-driven content! You can research high-ranking keywords and topics that relate to your content and its information, if you utilize such a high ranking, your audience will easily reach you through these high-ranking keywords!
YOU CAN INTERLINK A FEW INTERNAL LINKS WITH THE RIGHT WORDS
If your website has several other links or pages with a lot of information on different topics and the same topics are getting featured in your content, you can create a hyperlink on the specific keywords and link it with a relevant page containing deeper information about the term. This interlinking can increase your DA and PA. Along with that, interlinking is a good idea as it creates a funnel so your visitors would be navigating from one page to another page on your websites. However, it is advised that you should only create a single hyperlink in a single article to avoid overstuffing. Whenever you interlink something within your web page, Google’s algorithms take note of the anchor text as something and can make your website rank if some search the same term on SE.
USE TRACKING TOOLS TO CHECK PERFORMANCE
You should keep checking your SEO-optimized content even after your blogs are published. It is a good thing to keep a track record of your SEO performance because it will tell you if your content is attracting the right number of visitors. By tracking your SEO performance, you can see if your targeted keywords are bringing the right audiences to your website. You can find numerous SEO-driven tools such as SimilarWeb and Ahrefs tools to check the data of your websites.
Well, creating SEO-optimized content is not just about putting keywords and headers; it requires a complete strategy and structured content along with in-depth research to create great content. We hope you liked our SEO-friendly content writing strategies!