Instagram has become one of the most powerful and trending platforms to promote businesses and to get the greatest audience reach. We can witness a huge number of Instagram marketing trends nowadays and it has become the widest platform for influencers and entrepreneurs. Instagram is one of the most famous social media portals where marketers and brands can go from rags to riches in just a single day! The excellent craze for this booming platform has won the hearts of millions of audiences.
A recent survey shows that Instagram was one of the biggest contributors to Facebook’s total ad revenue, with 15% of complete revenue, and we can expect to see its booming growth in the coming years. Well, Instagram’s growth and trend will always be one of the soft spots for budding marketers, brands, and entrepreneurs. This fact makes Instagram one of the most potent marketing platforms, where you unfold the greatest marketing hacks. Here are some Instagram marketing tips that will give you a great audience reach!
1: Maintain the theme of your brand
You might have seen this, many influencers, brands, and social media marketing companies on Instagram have gathered great value with the help of aesthetics, colour themes and visuals. It is necessary to maintain a flow of perfect visual consistency on the Instagram platform, as this will make people instantly notice your content and interact with it.
2: Post your content with the proper captions and hashtags
Whenever you post any content on Instagram, make sure you post it with proper captions and relevant hashtags. Posting your content with relevant hashtags and captions is one of the best ways to attract a related audience. People often read and interact with content which is interesting and exciting, and this makes captions and hashtags an important element of the Instagram marketing plan used by all top social media marketing companies.
3: Keep posting your content on alternate days
It is normal and obvious to be wanting to attract massive audiences by posting recklessly, however; oversharing and over-posting are the two biggest mistakes you should avoid at any cost! Some people might find it quite annoying and poky when you post your content very often. Of course, it is always good to keep your followers and audiences in the excitement zone by sharing less and more mindfully!
4: Post meaningful stories that interact with audiences
Stories are visible and seen by even the audiences who don’t follow you! It is recommended for all newbie marketers and brands to keep posting meaningful stories that interact with audiences. Stories appear at the top of the app and make your content easily available to people. If you keep posting stories every day, you can see a consistent increase in the graph of your followers and visitors. Interactive stories remain the top hack in Instagram’s marketing guide to connect with relevant audiences!
5: Post meaningful content
Instagram is the place where we can see numerous brands and marketers posting about their business and seeing rapid growth, however, Instagram marketing isn’t as easy as it seems! It is important to post meaningful content if you want people to engage with your profile or brand. Well, Instagram is the perfect option to promote your brand! Your content should be driven by a marketing goal and seem natural to the readers.
6: Make use of famous hashtags and brands
Famous hashtags are a great way to increase your brand’s visibility in a short period of time. Famous hashtags and brands are always surrounded by ample followers who interact with their content and when you use such branded hashtags it helps you attract an organic audience and increases your brand credibility easily!
7: Never forget to post user-generated content
You should never forget to post user-generated content as this increases your overall brand credibility and brand reputation. Sharing real-time user-generated content will be a totally win-win situation for you, as your remaining audiences can see the brand publicity across your customers. Also, user-generated content opens a gateway to solving numerous queries and problems that customers have. On top of that, user-generated content is a good way to portray your positive image across masses and audiences as they can witness customer loyalty and adoration for your brand.
8: Go for influencers marketing
Influencer marketing has become one of the most booming Instagram trends nowadays, and it increases the total revenue of brands creatively. It is a good idea to partner with influencers and ask them to share your content on their social media portal.
We can observe many influencers on Instagram today, who have gathered a huge number of followers count with their talent, creativity, and self-expression, so it’s a great idea to promote your services or brand with the help of influencers. Influencer marketing is not just about spreading the work with influencers, these influencers have gained their share of credibility and trust among audiences, which can get you a great amount of leads!
9: Spend your money on sponsored ad programmers
Spending your money on sponsored ads is another way to attract a good number of audiences for your brand and services. Instagram is an innovative platform that allows you to target your relevant audiences based on demographics, and this makes your ads much more reachable than organic marketing activities.
10: Give aways, contests and surveys
Instagram audiences adore giveaways, contests, and online surveys. When you hold these creative activities for your brands, it will attract audiences who would be interested in your free products. Whenever audiences get free stuff that comes with high quality, it will always reward them with the recognition their brand deserves. In this way, your brand can keep on increasing its credibility and building a bond with customers.
Well, these were our top 10 Instagram marketing hacks, and these hacks can never go wrong! If you would like to dedicate your energy to the core business, you can find some amazing social media marketing companies to hand over your marketing plan.